I was born and raised in Sweden, where I attended creative art schools and graduated with a Bachelor in Graphic Design. I started working as a designer in 2003, and since then I've worked for several leading agencies in Sweden and built close working relationships with top international brands, mostly in retail.

In 2016 I moved to New York City and started working with a large global bank to develop creatives for client marketing and events, and since 2017 I’ve been the Head of Creative at Marketing SJ as well as freelancing as a creative designer and photographer.